Last updated: [30 December 2025]
This Privacy Policy explains how Louise R McCall (Digital Marketing Solutions) (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit https://www.louisermccall.ie or contact us.
We are committed to protecting your privacy and handling your personal data in a transparent and secure way, in line with the General Data Protection Regulation (GDPR) and Irish data protection law.
1) Who we are (Data Controller)
Business name: Louise R McCall (Digital Marketing Solutions)
Address: Ireland
Email: info@louisermccall.ie
For GDPR purposes, we are the Data Controller of personal data collected via this Website.
2) What personal data we collect
Depending on how you interact with the Website, we may collect:
a) Data you provide to us
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Name, email address, phone number
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Business/organisation name and role (if supplied)
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Any details you include in a message, enquiry, or form submission
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Payment-related information (see “Payments” below)
b) Data collected automatically
When you use the Website, we may automatically collect:
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IP address
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Device and browser type, operating system
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Pages viewed, time on site, referring URL
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Cookie identifiers and similar online identifiers
c) Marketing data
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Your preferences about receiving marketing communications
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Records of your consent (where relevant)
3) How we use your data (purposes)
We use personal data to:
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Respond to enquiries and provide information about our services
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Deliver services and manage client relationships
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Process payments and issue invoices/receipts
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Improve the Website’s performance, security, and user experience
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Send marketing communications only where permitted (see Section 9)
4) Legal bases for processing (GDPR)
We process personal data under one or more of the following legal bases:
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Contract: to provide services you request or to take steps before entering into a contract
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Legitimate interests: to run and improve our business and Website (balanced against your rights)
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Consent: for optional cookies and certain marketing activities where required
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Legal obligation: to comply with tax, accounting, or other legal requirements
5) Payments
If you make a payment via our Website, payments may be processed by Stripe (our payment processor).
We do not store full card details on our servers.
Stripe may collect and process personal data (such as payment details, billing information, and transaction identifiers) to process your payment and prevent fraud. Stripe acts as an independent controller or processor depending on the context.
6) Forms and communications
If you contact us through forms (e.g., WPForms) or email:
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We collect the information you submit
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We use it to respond and keep records of communication
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We may store communications for operational and legal purposes
7) Cookies and similar technologies
We use cookies and similar technologies to:
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Make the Website function properly
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Remember preferences (where applicable)
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Improve performance and understand usage (only where enabled)
Where required, we use a cookie consent tool (e.g., CookieYes) to obtain consent for non-essential cookies.
For details on the cookies used and how to manage them, see our Cookie Policy.
You can also adjust cookie settings via the cookie pop up icon on the Website.
8) Who we share your data with
We may share your personal data with trusted third parties only where necessary, such as:
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Website hosting & infrastructure: e.g., WP Engine (hosting and performance)
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Payment processing: Stripe
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Email and communications tools: Gmail/Google Workspace]
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Analytics (if used): Google Analytics / Search Console, etc.
All service providers are required to protect your data and only process it according to our instructions (where acting as processors).
9) Marketing communications
If you opt in to marketing (or where otherwise permitted), we may send updates about services, insights, or offers.
You can unsubscribe at any time by:
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clicking “unsubscribe” in any marketing email
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emailing us at info@louisermccall.ie
We do not sell your personal data. (We’re marketers, not villains.)
10) International data transfers
Some of our service providers may process data outside the European Economic Area (EEA).
Where this occurs, we rely on appropriate safeguards such as:
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EU Standard Contractual Clauses (SCCs), and/or
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adequacy decisions where applicable
11) Data retention
We keep personal data only as long as necessary for the purposes described above, including:
- Client records and invoices: as required for tax/accounting obligations (typically 6+ years in Ireland)
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Marketing consent records: as long as you remain subscribed or until you withdraw consent
12) Your rights under GDPR
You have the right to:
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Access your personal data
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Correct inaccurate data
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Request deletion (“right to be forgotten”)
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Restrict processing
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Object to processing (including direct marketing)
- Withdraw consent at any time (where processing is based on consent)
To exercise your rights, contact us.
13) Security
We take reasonable technical and organisational measures to protect personal data from loss, misuse, and unauthorised access.
However, no website is 100% secure, so we can’t promise invincibility — just best practice and swift action.
14) Children’s privacy
Our Website and services are not intended for children under 16, and we do not knowingly collect data from children.
15) Third-party links
Our Website may include links to third-party sites (e.g., social platforms). We are not responsible for the privacy practices of those websites. Please review their privacy policies.
16) Changes to this Privacy Policy
We may update this Privacy Policy occasionally. Any changes will be posted on this page by the 30th of December 2025.
17) Contact & complaints
If you have questions about this Privacy Policy or how we handle your data, contact us.
You also have the right to lodge a complaint with the Data Protection Commission (Ireland):
DPC website